[VivaTech 2021] Tech to Rethink Our Workplace at VivaTech 2021
Abstract
At VivaTech 2021, a 29-minute panel titled “Tech to Rethink Our Workplace” explored how technology is reshaping work post-pandemic. Featuring Victor Carreau, CEO of Comet Meetings, Marie Barbesol, co-founder and Chief Evangelist of Klaxoon, and David Gurle, founder of Symphony, the session addressed the shift to hybrid work, employee empowerment, and cultural transformation. Carreau emphasized redefining offices as collaboration hubs, Barbesol showcased tools for remote teamwork, and Gurle highlighted secure communication in regulated industries. This article synthesizes their insights, examining how technology, trust-based management, and flexible work models are crafting a new workplace paradigm.
Introduction
The COVID-19 pandemic accelerated a workplace revolution, forcing organizations to embrace remote and hybrid models. At VivaTech 2021, Europe’s leading tech event, the panel “Tech to Rethink Our Workplace” convened innovators leveraging technology to navigate this shift. Victor Carreau of Comet Meetings reimagined physical workspaces, Marie Barbesol of Klaxoon introduced collaborative tools for remote teams, and David Gurle of Symphony addressed secure communication for financial institutions. Their 29-minute discussion highlighted the pandemic’s lasting impact: a move toward flexible, trust-based, and technology-driven work environments. This article explores their solutions, the cultural shifts they enable, and the future of work.
The Pandemic’s Workplace Impact
A Paradigm Shift
The pandemic disrupted traditional work, with millions transitioning to remote setups overnight. By March 2020, companies faced technical failures—clogged VPNs, downed servers—exposing the fragility of pre-COVID systems. The crisis, as Gurle noted, was a “booster,” accelerating digital transformation and proving employees could work effectively from anywhere. This shift empowered individuals to demand flexibility, challenging rigid office-centric models.
Lasting Trends
Panelists identified enduring trends: hybrid work combining remote and in-person collaboration, increased environmental awareness through reduced commuting, and asynchronous work allowing personalized schedules. These changes, catalyzed by necessity, opened opportunities for better work-life balance, global talent access, and reduced carbon footprints, aligning with broader societal goals.
Klaxoon: Empowering Remote Collaboration
Technology Overview
Marie Barbesol, co-founder of Klaxoon, shared how their suite of collaborative tools, launched in 2015, addresses inefficient meetings. Klaxoon’s apps enable seamless teamwork, from workshops to project management, ensuring inclusivity and decision-making. Pre-COVID, Barbesol observed that 50% of meeting attendees hesitated to share ideas, and only one in four meetings ended with decisions. Klaxoon’s platform counters this with structured, engaging formats. During the pandemic, Klaxoon offered free access, onboarding ten times more users, and launched a virtual whiteboard in September 2020, integrating templates and video for remote collaboration.
Impact and Evolution
Klaxoon’s growth—from a 4-square-meter booth at VivaTech 2016 to a major stage in 2021—reflects its relevance. The pandemic revealed flaws in traditional work methods, prompting Klaxoon to adapt. Managers sought ways to coordinate without endless video calls, while teams needed visual tools to stay aligned. Barbesol highlighted three lessons: remote work requires new methods, asynchronous collaboration boosts efficiency, and reduced travel fosters environmental responsibility. Klaxoon’s tools enable global talent integration and creative, reactive teams, redefining teamwork.
Cultural Implications
Barbesol emphasized maintaining strong company culture through regular synchronization (daily or weekly rituals), cross-team collaboration to avoid silos, and feedback as “the breakfast of champions.” These practices ensure alignment and inclusivity, critical in hybrid settings where remote workers risk disconnection.
Comet Meetings: Redefining the Office
Technology and Philosophy
Victor Carreau, CEO of Comet Meetings, argued that the traditional office is “dead,” but workspaces remain vital for collaboration and socialization. He broke work into three components: production (individual tasks, best done remotely), collaboration (team efforts, often requiring physical presence for complex tasks), and socialization (building bonds that enhance loyalty). Comet Meetings offers modern venues in Paris, Brussels, and Madrid, designed for productivity and creativity, and “Hospitality by Comet,” which transforms corporate offices into collaboration hubs with tailored services.
Impact and Vision
Carreau’s vision positions “meetings as the new office.” Post-COVID, offices must prioritize high-quality engagement over daily attendance. Comet’s venues provide cost-effective, inspiring spaces for one-day meetings, while Hospitality by Comet helps landlords and companies rethink real estate. The pandemic validated remote production, reducing office space needs—Gurle noted Symphony cut its New York office capacity by 50%—but Carreau stressed that physical spaces remain essential for meaningful interactions, provided they are exceptional.
Cultural Shift
Carreau advocated for trust-based management, moving away from command-and-control models. He warned that companies reverting to pre-COVID norms risk losing talent, as employees now prioritize flexibility. Comet fosters culture by increasing virtual touchpoints during full-remote periods and ensuring “amazing” in-person meetings, aligning teams around shared values despite physical distance.
Symphony: Secure Collaboration in Regulated Markets
Technology Overview
David Gurle, founder of Symphony, detailed their role as a digital transformation partner for financial institutions, where strict regulations govern communication. Symphony’s cloud-based platform ensures secure, recorded interactions, critical when non-compliance risks billions in fines. During the March 2020 lockdown, Symphony supported clients like JPMorgan, enabling 250,000 employees to go remote overnight when competitors’ tools failed. The platform’s scalability and compliance features ensured business continuity.
Impact and Adaptation
The crisis transformed financial services, with Gurle noting a cultural shift toward individual choice. Employees, having proven remote efficacy, resisted imposed office returns. Symphony’s reduced office footprint—averaging two employees weekly in New York—reflects this trend. Gurle sees the crisis as an opportunity, fostering a culture of empowerment and flexibility that boosts productivity and loyalty.
Future Innovations
Gurle, with 25 years in collaboration tech, predicted immersive technologies—augmented and virtual reality, spatial audio—as the next frontier. These will recreate in-person experiences remotely, enhancing engagement. Symphony’s regulatory expertise positions it to lead in secure, innovative communication, aligning with the market’s demand for advanced hybrid solutions.
Cultural Transformation
Trust and Empowerment
All panelists emphasized trust-based management. Gurle highlighted “management by objective,” where empowered employees take ownership, increasing motivation and productivity. Carreau warned that without this shift, companies risk talent attrition, as candidates now demand work-life balance. Barbesol’s feedback-centric approach ensures individuals feel valued, fostering loyalty in hybrid settings.
Maintaining Connection
Carreau stressed shared values and frequent touchpoints—virtual or physical—to sustain culture. Barbesol advocated cross-team synchronization to prevent silos, using Klaxoon’s visual tools to connect on-site and remote workers. Gurle noted that reduced commuting frees time for family and asynchronous work, enhancing quality of life and environmental responsibility.
The “COVID Company”
Gurle introduced the “COVID company” concept: fully remote organizations with periodic, high-quality in-person engagements. This model, echoed by Carreau’s “meetings as the new office,” prioritizes flexibility and meaningful connections, potentially redefining corporate structures. Barbesol’s decade of remote work validates its feasibility, offering a blueprint for others.
Challenges and Opportunities
Management Resistance
Carreau identified outdated management as the “elephant in the room.” Command-and-control styles hinder hybrid adoption, risking talent loss. Companies must embrace trust and flexibility to remain competitive, a challenge requiring cultural and structural change.
Technology Integration
Barbesol and Gurle emphasized leveraging existing screens for visual collaboration, transforming workplaces into “visual offices.” Future innovations, like holography, require investment but promise immersive experiences. Symphony’s cloud-based approach and Klaxoon’s rapid product launches demonstrate technology’s role in overcoming remote work barriers.
Talent and Productivity
The shift empowers employees, with candidates demanding balanced lifestyles, as Gurle noted. This drives productivity and loyalty but challenges companies to adapt. Comet’s focus on exceptional meeting experiences and Klaxoon’s inclusive tools ensure engagement, critical for retaining talent in a competitive market.
Future of Work
Non-Linear Workweeks
Carreau predicted a “non-linear week,” where employees choose when to collaborate in-person, work remotely, or travel, prioritizing mindfulness. This flexibility reduces commuting and environmental impact, aligning with Barbesol’s observations on sustainable work practices.
Immersive Collaboration
Gurle’s vision of augmented and virtual reality will bridge physical and remote divides, creating immersive collaborative spaces. Klaxoon’s visual whiteboard and Symphony’s secure platform lay the groundwork, with innovation poised to enhance hybrid experiences.
Trust-Based Cultures
All panelists foresaw trust as the cornerstone of future workplaces. Barbesol’s feedback-driven approach, Carreau’s value-centric meetings, and Gurle’s empowerment model will define cultures that prioritize individual agency, fostering resilience and innovation.
Conclusion
The VivaTech 2021 panel “Tech to Rethink Our Workplace” illuminated a transformative moment for work. Klaxoon’s collaborative tools, Comet Meetings’ reimagined offices, and Symphony’s secure platforms address the hybrid era’s demands, empowering employees and fostering trust. The pandemic proved flexibility’s viability, but management must evolve to sustain it. As technology advances—toward immersive, inclusive solutions—the workplace will become more human-centric, balancing productivity with well-being. VivaTech’s platform amplified this call to action: embrace trust, leverage technology, and build workplaces that inspire.